40% of smart light bulb owners use Amazon Echo or Google Home to control their devices

Parks Associates today announced new research showing that 40% of smart light bulb owners use Amazon Echo or Google Home to control their devices. The international research firm will examine how voice control improves the smart home experience and can drive consumer adoption and usage at the 12th-annual CONNECTIONS Summit: IoT and the Smart Home, taking place January 9, 2018, at CES 2018 in Las Vegas. "U.S. consumers bought an estimated 14 million voice-controlled smart speakers with personal assistants in 2016," said Dina Abdelrazik, Research Analyst, Parks Associates. "Voice interfaces supported by personal assistants--like Amazon Alexa, Google Assistant, and Microsoft Cortana--seek to connect all the moving parts of a connected lifestyle and are simplifying the user experience. In every vertical, whether it be connected entertainment or the connected car, voice has the ability to unify devices to provide a coherent experience and drive greater adoption of IoT technologies. Simplicity, improved user engagement, and personalization will all lead to a stickier consumer."