Machine learning adds punch to predictive analytics ZDNet

Machine learning techniques generally produce more accurate predictions. Predictive analytics has become an increasingly important tool for businesses as they look to make better use of all the data they're gathering. Machine learning can provide even more punch to analytics, giving enterprises an even more powerful data resource. AI techniques are becoming part of every day computing: here's how they're being used to help online retailers keep up with the competition. Data analysts are increasingly using machine learning techniques for predictive analytics because they "tend to outperform statistical techniques for prediction problems," said Thomas Dinsmore, an independent consultant and author of Disruptive Analytics.