Opinion / Channelling the Hype – Contagious Communications

One of the trickiest things about working at Contagious is separating probability from hyperbole. We tend to cover the most optimistic aspects of the industry – where brands are enthusiastically embracing new technologies; where agencies are pursuing bold new strategies; and where startups are figuring out how to change the world. Amid all this energy, it can be hard to stay rational and not get caught up in the whirlwind. But sometimes a new trend comes along that feels like it might live up to the hype. 'Machine learning has created the biggest business opportunity in history,' said Pedro Domingos, The University of Washington professor of computer science and engineering, in a recent talk.