How to limit Instagram from using your data for AI and ads

Meta began rolling out a broader Activity from other businesses control in July 2026. It's replacing Your activity off Meta technologies and expanding an older ad setting called Activity information from ad partners. The new control decides whether businesses can use the information they already send to personalize ads, Feed content and AI responses. To adjust this setting, open Instagram, go to your profile, tap the three-line menu and open Accounts Center. Look for Activity from other businesses.