Adobe bets on generative AI with 'Firefly' tool to create images from text

Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Adobe announced a series of AI initiatives at its annual conference, Adobe Summit, on Tuesday, including a new set of tools that can generate images on demand using only text prompts. The initiatives are part of a broad effort by Adobe, the software giant behind popular creative apps like Photoshop and Illustrator, to inject more artificial intelligence into its creative products. They include a new tool called Firefly that will allow users to create images just by entering text descriptions into the software. Firefly is powered by a type of AI known as generative adversarial network (GAN), which has also been used by companies like OpenAI to build systems that can generate images, videos and speech.