Scale Your B2B Content with Artificial Intelligence

The question came via Facebook Messenger from a friend who was coming over for dinner. Under his message appeared two options: yes and no. With one touch of a fingertip, my answer appeared in a blue bubble as if I had typed y-e-s myself. That experience, a first for me, was so logical, natural, convenient, and simple that I hardly noticed it. An app had recognized my friend's message as a yes-no question and had presented me with ready-to-use replies. Nothing about the exchange shouted, "Hey! Only after I heard Paul Roetzer's Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. In fact, artificial intelligence is at work all around us. And this "science of making machines smart" (Paul's favorite definition, which comes from Demis Hassabis, co-founder and CEO of Google DeepMind) is beginning to open possibilities for B2B marketers who want to increase efficiency, boost performance, and create a competitive advantage. If you take away only one thing from this post, let it be Paul's mantra: "Try it!" If you take away two things, let the second be "Don't wait!" This post covers highlights of Paul's CMWorld talk, Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence. As a marketer, you'll never have to understand artificial intelligence in depth. "You don't have to know how it works.