Scaling B12 Recommendations with a human-in-the-loop recommender system

At B12, we combine the creativity and talent of human experts with the power and scalability of artificial intelligence (AI) to provide our customers with beautiful websites that grow with their businesses. We are always looking for new ways to leverage AI to automate parts of our process so that our experts can focus on doing what they do best: designing and optimizing websites. Our customers also benefit from these efficiency gains because we pass the cost savings to our customers with lower prices and plans. In this post, we will describe how we applied adaptive machine learning with human expertise to auto-suggest personalized recommendations for our customers. This system eases the burden on our human experts as they make multiple recommendations to every one of our customers each month.