Machine Learning in Retail Industry - Zerogons

With the increasing use of machine learning technology, the retail sector is having a significant impact, they can now boost efficiency and productivity while actively engaging consumers through digital and mobile devices. McKinsey's latest study found that "U.S. retailer supply chain operations that have adopted data and analytics have seen up to a 19 percent rise in profit margin over the last five years". Machine learning comes as a boon for retailers to anticipate customer behavior with a greater degree of accuracy by understanding what products their shoppers are interested in, rather than making intuitive guesses or exhaustive analyses to optimize operations.