Your business should demand more from machine learning

I remember clearly my disappointment when I learned, as a college student, how computers were able to play skilled chess. I was taking my first course in artificial intelligence, and had assumed that such a mysterious and powerful topic must have similarly impressive methodologies. In fact, the Minimax algorithm used by Deep Blue and other game-playing computers is quite intuitive (1). Ultimately, though, my disappointment was replaced by excitement: I could build an algorithm to play chess! I'd like to provide you with that same sense of disappointment regarding machine learning.