Eight Predictions For How AI Will Find Use In Marketing In 2018

In 2018, AI (Artificial Intelligence) will be at the forefront of major developments in marketing. As this emerging technology becomes more available to marketing professionals, here are a few capabilities adopters can expect over the months to come. The digital footprint we all leave as we go through our daily lives is opening new doors for behavior-based marketing. Simple personalization is maturing into the ability to read real-time buying signals, witness trends emerge and die, and detect even temporary shifts in preferences. Knowing an individual's buying preferences and needs at a point in time, then matching that up with where an individual is in their buying journey is powerful and possible.