How Artificial Intelligence Will Change Marketing In 2018

Such technological breakthroughs are likely to spur other AI-powered innovations in the marketing industry in 2018, reinventing marketing landscape as we know it. One of the toughest challenges small businesses and solopreneurs face are tax and accounting. However, the Pegg Chabot developed by accounting software giant Sage, is designed to make tax and accounting a little less daunting by answering their queries and sending reminders. From simplifying cash flow to managing expenses, Pegg Chatbot can work like a smart accountant that lives on your smartphone. According to Gartner, by 2020, 30% of the businesses will be using AI to augment at least one of their vital sales processes.