Warner Bros to use artificial intelligence to predict box office hits

Warner Bros are going to start using artificial intelligence (AI) to help predict how successful their films could be. The platform will allow them to test profitability outcomes depending on different factors including casting, distributor and release date. Warner Bros. Pictures International - which is one of the "big six" in Hollywood - has signed a deal with LA start-up Cinelytic to use their project management system, according to The Hollywood Reporter. The forecasting tool was launched last year and offers a unique set of industry insights. It claims the platform is able to accurately predict box office returns using a variety of data.