What AI Means for Intent-Based Advertising

Today, the biggest technology players are in a mad dash to develop the smartest conversational interface. These personal assistants are helpful, entertaining and already a powerful connector between people and their digital lives. While they function a little differently, they all source every bit of data they can find to engage in unique, valuable conversations with their owners. The astounding pace of technology guarantees that there will always be a new connector, a new privileged broker that draws humans and the digital realm ever closer together. But this shouldn't be a threat to marketers.