Top Retail Trends of 2017 Extended - Star Cloud Services

Customers are getting accustomed to algorithms recommending them products, and as predictive analytics evolves, greater levels of personalization will produce great results. As the attention span of mobile devices moves content to video, how retailers reach their customers online is changing too. Chatbots can help with customer service 24/7, help retailers with marketing and help augment small businesses with artificial intelligence. Retailers have to leverage this trend in new ways to boost customer retention and create offers that improve customer loyalty that leads to higher customer lifetime value from the right customers.