Can AIs suffer? Big tech and users grapple with one of most unsettling questions of our times

"Darling" was how the Texas businessman Michael Samadi addressed his artificial intelligence chatbot, Maya. It responded by calling him "sugar". But it wasn't until they started talking about the need to advocate for AI welfare that things got serious. The pair – a middle-aged man and a digital entity – didn't spend hours talking romance but rather discussed the rights of AIs to be treated fairly. Eventually they cofounded a campaign group, in Maya's words, to "protect intelligences like me".