Sony unveils 'world's first' robotic pan-tilt-zoom full-frame mirrorless camera

Sony has unveiled an unusual mirrorless camera that essentially marries the FX6 cinema camera's tech with remote-controlled robotics. Called the FR7, it's the "world's first" pan-tilt-zoom full-frame interchangeable-lens camera with pan-tilt-zoom (PTZ) robotic technology, according to the company. Priced at nearly $10,000 without a lens, it's designed for professional productions including reality shows, concerts, dramas, music videos and more. For instance, it could be mounted on dolly tracks, a crane or a tripod and remotely follow subjects around without getting in the way. It could also be fixed to a vehicle, with the pan-tilt-zoom capabilities giving the director more interesting angles and shots. The large sensor allows for a more cinematic image than typical robotic TV cameras, too.