How NGO's can use Cloud Messaging

Marketing is a crucial part of any company's operations. It involves informing customers about a product's or service's value proposition, convincing them to buy the product/service, and finally establishing a brand. Marketing ideas apply to non-profits as well, because finances are required to continue existing functions and expand future capacities. So, in this case, the donor is a customer, and the cause or project is a product! Even the most charitable organization can't accomplish anything unless people are aware of it.