Customer Experience Matrix: Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

One of the highlights of last week's Content2Conversion conference was a keynote by the always-stimulating Tim Riesterer of Corporate Visions, who argued that an effective sales presentation should (1) start with an unfamiliar factoid that shows why change is essential (a concept similar to the CEB "challenger sale") (2) show that you have a solution and (c) contrast your solution with other approaches to clarify how it's different and better. Riesterer's own talk followed exactly that template, a bit of consistency I always admire. This in turn got me thinking about my presentation on machine learning systems at the MarTech conference in March. I pretty much finished drafting it last week, but it was still an interesting exercise to imagine recasting it along the lines Riesterer proposed. Linear thinker that I am, this meant first looking for an appropriate factoid about why the growth of machine intelligence poses a threat that can't be ignored.