The Dawn of Digital Decisioning – A Forrester Report

John Rymer and Mike Gualtieri of Forrester Research have just published a new piece of research – The Dawn Of Digital Decisioning: New Software Automates Immediate Insight-To-Action Cycles Crucial For Digital Business. This is a great paper – not only does it mention some Decision Management Solutions' clients as examples, it makes some great points about the power of Decision Management and some great recommendations about how best to approach Digital Decisioning. In particular I liked the paper's emphasis on keeping business rules and analytics/ML/AI integrated and its reminder to focus first on decisions (especially operational decisions) and not analytic insights. These are key elements in our DecisionsFirst methodology and platform and have proven themselves repeatedly in customer projects – including those mentioned in the report. Our DecisionsFirst approach begins by discovering and modeling these operational decisions, then automating them as decision services and finally, as also noted in the report, creating a learn and improve feedback loop.