Why Machine Learning and Other Emerging Technologies Aren't Out of Reach for SMBs

The endless parade of emerging technology is gaining the attention of large enterprises and startups alike. The Internet of Things, artificial intelligence, machine learning, natural language processing, robotic process automation, and cognitive computing – all of these digital innovations and more are generating a range of disruptive innovation that is bridging gaps of unfulfilled customer demand. Does it make sense to spend limited resources to take advantage of these same technologies? According to the IDC Analyst Connection, "Analytics for SMBs: Sharpen Operations, Capitalize on Business Opportunities," such investments can bring a level of automation, electronic monitoring, and sensor-enabled insight not seen anywhere outside of the SMB segment. While the largest firms are busy refining processes in response to market dynamics, SMBs are close enough to customers and the competitive environment to effectuate change with tremendous speed and agility.