Ipsos MORI Connect Light Bites Big Data and Machine Learning: where are we heading to?

Today's consumers are a tough nut to crack. They tend to look around before they buy, talk to their entire social network about their purchases, demand to be treated as unique and want to be sincerely thanked for buying products. Big Data allows us to profile these increasingly vocal and inconstant little'tyrants' in a far-reaching manner so that we can engage in an almost one-on-one, real-time conversation with them. This is not actually a luxury. If we don't treat them like they want to, they will leave us in the blink of an eye.