3 Ways Search Marketers Can Leverage AI for SEO & PPC Today

Keeping up with AI-driven developments in the search industry is the new normal for search marketers. Technological breakthroughs, such as advancements in voice recognition and the creation of powerful machine learning algorithms, greatly impact how people search – and consequently how we do search engine optimization. The idea of artificial intelligence taking over the digital landscape can be daunting to some marketers who view it as a risk to their professional careers. But while there is still a lot of guesswork involving the topic, there is likewise ample knowledge available for marketers who want to get up to speed on AI as it relates to search. On August 22, I moderated a Best of SEJ Summit webinar presented by Purna Virji, Senior Manager of Global Engagement at Bing Ads, Microsoft.