How AI Can Make Your Marketing More Intelligent and Less Artificial

What comes to mind when you think of a door-to-door salesman? I'm going to go out on a limb here and say that terms like "phony" or "artificial" come to mind. The words phony and artificial probably aren't on your radar when a movie or product suggestion pops up on your phone or computer, right? As consumers, we generally trust that these accounts, curated with information about us, are actually fairly well qualified to make recommendations and influence our media consumption and purchasing decisions. Netflix and Amazon recommendations are one of the most basic examples of the use of artificial intelligence (aka machine learning) in marketing.