What is Microsoft Customer Experience Platform?

During the last couple of years, Microsoft has been rapidly increasing its investment into the communications landscape, supporting better interactions between colleagues worldwide. Most recently, Microsoft technology has begun to evolve with a new focus on the customer experience avenue. Microsoft Customer Experience platform is just one of the new tools created to help companies better serve their audience in today's world. The Microsoft Customer Experience platform is a "customer engagement" solution built by Microsoft to empower companies invested in incredible CX. The technology provides companies with full ownership of customer data, so they can connect with customers in a more personalised format.