Top 10 CMO Predictions from IDC

Prediction 1: Superhero CMOs Emerge - By 2020, the first superhero CMOs will emerge because they received C-Level permission to disrupt traditional go-to-market operations. IDC predicts that we will see pockets of break-through in CMO leadership. This will be demonstrated by individuals who have exceptional leadership skills and in the face of long-odds, have brought meaningful change to their marketing organizations. The "Superhero CMO" will be one who has executed real change -- not just the aspirational change that is depicted on a PowerPoint slide. Prediction 2: Boardroom Battle for the Customer - By 2020, 25% of CEO's will appoint a Chief Customer Officer (CCO) in an attempt to unify the imperative of customer-centricity.