Machine Learning With Heart: How Sentiment Analysis Can Help Your Customers

When you think of artificial intelligence (AI), the word "emotion" doesn't typically come to mind. But there's an entire field of research using AI to understand emotional responses to news, product experiences, movies, restaurants, and more. It's known as sentiment analysis, or emotion AI, and it involves analyzing views – positive, negative, or neutral – from written text to understand and gauge reactions. Sentiment analysis can be used for survey research, social media analyses, and tracking psychological trends. Picture software that scans articles, reviews, ratings, and social media posts to determine sentiment changes for hotel guests.