Intelligent Agents, Blended AI Factor Into A 'Year Of Reckoning'

This article is part of CMO.com's December series about 2018 trends, predictions, and new opportunities. Despite a vibrant economy, individual companies will confront unceasing changes in technology and inflated consumer expectations. That's why Forrester Research is calling 2018 a "year of reckoning." It sees both as an existential threat that makes the fate of individual companies uncertain. This environment has prompted a radical shift in what is traditionally meant by marketing; some even view the traditional role of chief marketing officer as outmoded.