Digital Maturity Model and Digital Pivots

Constant pressure on businesses to innovate and grow in a dynamic competitive environment has made digital transformation a top priority for businesses across industries. Organizations are devoting significant time, effort, and capital to digitally transform. Some achieve significant tangible results from these efforts. In search of the factors that lead to digital transformation success, we surveyed 1,200 senior executives knowledgeable about their organizations' digital transformation efforts. The findings from the survey, coupled with our own experience, show how organizations can structure their digital transformation initiatives to help ensure that they have a positive impact--in other words, that they're doing what it takes to become more digitally mature. In the pages of this report, we discuss in detail our findings on what tends to drive successful digital transformation. Digital transformation has risen to the top of organizational agendas. In a recent survey of US and European business and technology decision-makers, some three-quarters said their company had undertaken a digital initiative.2 But effort does not necessarily translate into benefit, and many organizations continue to struggle to translate the execution of digital transformation programs into tangible impact.