Oh no, Intel is moving customer support to AI

Intel is launching'Ask Intel,' an AI virtual assistant built on Microsoft Copilot Studio to handle customer support cases and warranty checks. PCWorld reports this shift follows Intel's removal of inbound phone support in December, directing customers to online assistance instead. The AI system warns users its answers may be inaccurate, raising concerns about potential hardware damage from incorrect technical advice. If your Intel processor requires a warranty return or support, the first "person" you'll probably be dealing with at Intel will be an AI. Intel is rolling out "Ask Intel," an addition to its Intel support site, that runs on Microsoft Copilot rather than on human intervention. Ask Intel will appear as part of support.intel.com