6 Ways Email Marketing Can Boost SEO Results

But have you considered how email can help you boost your performance in SEO? Marketing emails aren't ranked by search engines, and the goal of an email campaign is usually to get opens and click-throughs--not to boost your SEO. But considering 51% of people discover new websites through email, it's worth looking at how you can leverage those visits not just for one-off click-throughs, but for high-quality traffic that increases your search engine rankings. Let's look at a few of the benefits of designing emails with SEO in mind. Search engines know how long people tend to stay on your site and what percentage of them leave immediately (or "bounce") without checking out your content. Your bounce rate is an important factor in your overall search ranking.