Your Top Questions About AI & Machine Learning Answered

Both artificial intelligence and machine learning are trending for 2019 with absolutely no signs of slowing down anytime soon. While this new era of technology has a tremendous number of benefits, it can sometimes be difficult to tell fact from fiction. Recently, our Co-founder Marc Poirier, along with PPC pros Brad Geddes of AdAlysis and Jeff Allen of Hanapin Marketing hosted a webinar to address these questions. During the webinar they covered many questions on AI and machine learning, and we're sharing the hottest questions in the round up below. Brad shared how over the past five years, the two biggest things in paid search have been machine learning -- which is all about automation -- and then audience targeting where we want to get specific about each user group.