Why The Fashion Industry Needs To Get More Artificial

The past few years of technological advances have led us on a collision course – a merging of couture and computing. The industry has reached a point where machines can leverage enormous amounts of online user data from eCommerce, social media, and smartphones to understand and foresee real-life trends, and in return, refresh their products and customise their shopper's experience. Yet, only AI assistants have gone mainstream this far in the industry. While chatbots are great, there are many other customer-centric applications of AI in fashion that remain untapped. Here's how apparel brands can go full-on artificial – and it's way bigger than Manus x Machina at the Met. But can they craft your clothes?