ForceManager raises $12 million for its mobile sales assistant app

Spanish CRM software company ForceManager has raised $12 million in Series B financing led by AXA Strategic Ventures. Nauta Capital, Sabadell, SIE, and Histemi also participated in the round. ForceManager, based in Barcelona, develops an AI-based sales assistant app for managing and entering data collected on the field. The company claims its system, which operates much like a digital personal assistant, will provide more accurate and intuitive analysis of the data. "This is why AI based systems simply aren't working in the sales industry, especially when it comes to field sales," said CEO Oscar Macia.