Will AI mimicry ruin online user-generated reviews? – RetailWire

Researchers at the University of Chicago have trained a neural network, or artificial intelligence (AI) system, to write fake reviews on Yelp and have found the AI-generated reviews to be virtually the same as those written by humans. The AI-software learned how to mimic writing a review from publicly-available Yelp restaurant reviews. A customization process, which included feeding in details on specific restaurant dishes, tailored the review for a specific restaurant. The AI-generated reviews were found to be "effectively indistinguishable from those produced by humans" by test subjects and were rarely identified by plagiarism detection software. On usefulness, the test subjects gave an average score of 3.15 for AI reviews versus 3.28 for genuine reviews.