How to gain real ROI with specific AI use cases and the right team

Companies now no longer have a choice but to prioritize AI transformation. In a time where the Amazons of the world have set the customer service bar incredibly high, consumers have developed high expectations for personalized user experiences and smart features. Simply put, AI is the key to staying competitive. "But AI is not a silver bullet -- it's just an instrument, like the cloud or like the web," says Stepan Pushkarev, co-founder and CTO/CEO at Provectus, Inc. "And it will become just another expensive technology unless you start with a mission, map it to a real business need, and then break down your overarching strategy into specific use cases, with specific ROI." But while company leaders are eager to leverage AI for its well-documented benefits, the leadership team can often struggle with where to start.