The people refusing to use AI

Nothing has convinced Sabine Zetteler of the value of using AI. "I read a really great phrase recently that said something along the lines of'why would I bother to read something someone couldn't be bothered to write' and that is such a powerful statement and one that aligns absolutely with my views." Ms Zetteler runs her own London-based communications agency, with around 10 staff, some full-time some part-time. "What's the point of sending something we didn't write, reading a newspaper written by bots, listening to a song created by AI, or me making a bit more money by sacking my administrator who has four kids? It means nothing to me," she says.