Data isn't going big, but AI is

Sometimes a chance mention in an otherwise plain-vanilla technology article can open your eyes to something foundational going on in our economy. Today, I had that experience when reading about a new startup, Textio, raising 8 million to build out its text analysis solution. At present the technology is focused on the language used in human resources, to help improve job descriptions, for example. The firm is applying artificial intelligence (AI) to'understand' what goes on in job descriptions, and to guide those writing the descriptions to better achieve the company's hiring goals. In the example above, the phrase is geared to attracting higher-quality female candidates, based on the qualities we associate with'love' and'passion for learning'. The company is planning to expand the targets of the Textio AI to other domains, and it's HR tool is in use by leading tech firms already.