"Cognitive technology is there to extend and amplify human expertise, not replace it": IBM Watson CTO Rob High on the potential of artificial inteligence Advertising

Now an evangelist for the cognitive cause, no one is better placed to tell us what lies in store for AI as part of The Drum's AI issue, guest edited using IBM Watson technology. Firstly, AI is an incredibly vibrant field. We're discovering ways of evolving the technology and applying it to solve profound social and business problems – problems where previous generations of computing systems were not able to provide much benefit. It has a tremendous ability to amplify our own cognitive strengths – it contributes to my ability to make better decisions, to see the world through a lens I would have otherwise been blind to. There are tremendous opportunities and we are only at the threshold of what is possible.