OMI

One of the top trends I predicted for 2019 is the advancement of artificial intelligence (AI) in email marketing. AI allows email marketers to significantly improve prospect targeting and optimize their messages. It can be utilized for myriad email marketing purposes, such as identifying the best subject lines, personalizing content, predicting responses and suggesting optimal follow-up times. In the past year, we have come across another innovative way to use AI with email marketing. Conversica, a partner of ours, has shown us how it can supercharge lead nurturing by automating intelligent replies to prospect messages.