Council Post: The Role Of AI In Sports Fan Engagement

Nancy Hensley is the Chief Product & Marketing Officer (CPMO) at Stats Perform, bringing great products to market in Sportstech. When Moneyball first entered the public conversation, the baseball community largely met it with skepticism. The concepts that drove Moneyball have been documented for some time but didn't get put to the test until recently. Scouts had been using the same processes since these sports began. No one understood these new methods, and many felt threatened by them.