When Is Machine Learning Right for Enterprise Search?

Artificial intelligence (AI) and its little brother machine learning (ML) are receiving tremendous hype -- and deservedly so. From smart cars to computer-assisted medical diagnoses, machine learning is an incredibly powerful technology that has only scratched the surface of the impact it will eventually have on the world. One obvious use case is for online search, where Google continually uses ML to refine results based on user behavior. For large corporations, cognitive search capabilities can provide employees with valuable insights from massive amounts of structured and unstructured data. Machine learning can play a key role here as well, but it's not appropriate in every situation.