Here's How You Shake Up The Digital Content Game: Partner With Kanye West's Powerful, Secret Weapon

Hip Hop's intersection with the digital video content realm is about to become even more expansive via a hot, new addition in the form of a notable who actually comes originally from the audio side of the culture. Che Pope, Chief Operating Officer at Kanye West's G.O.O.D Music record label and highly-respected music producer and composer is now adding digital narrative series development and production to his impressive list of achievements. Recent reports noted that Pope signed a multi-project content partnership with All Def Digital, a multi-platform media company owned by hip-hop industry impresario Russell Simmons'. Yet not many in the tech space understand the true reach of Pope's influence and his potential to completely disrupt the digital content game from a highly creative vantage point. In a departure from the staid hoodie, craft beer drinking image that Silicon Valley pushes as part of the standard, this story is about a player whose image and route is quite different though just as valid, and probably more relevant to the majority of Millennial digital content consumers today. You see, much of that 80 million demographic are hip hop culture fans, and to get onto their radar is a financially staggering opportunity.