Experimentation & Measurement for Search Engine Optimization

For many of our potential guests, planning a trip starts at the search engine. At Airbnb, we want our product to be painless to find for past guests, and easy to discover for new ones. Search engine optimization (SEO) is the process of improving our site -- and more specifically our landing pages--to ensure that when a traveller looks for accommodations for their next trip, Airbnb is one of the top results on their favorite search engine. Search engines such as Google, Yahoo, Naver, and Baidu deploy their own fleet of "bots" across the internet to build map of the web and scrape information, or "index", from the pages that they hit. When indexing pages and ranking them for specific search queries, search engines will take into account a variety of factors, including relevance, site performance, and authority.