Artificial Intelligence in Customer Experience - Geckolyst Blog

Artificial intelligence is a stream of computer science which deals with making computers act like humans. In other words AI involves intelligent machines. Gartner research suggests that, in a few years, for up to 89% of companies, customer experience will be the factor that decides on success or failure. Also, in five years, 85% of relationships between a customer and a business enterprise will not involve interacting with a human. With the development of AI, machines are able to carryout actions that were once believed to require human intelligence.