Spotify Global VP Opens Data Marketing Toronto Conference Nov. 20

Is there a more data-driven consumer company than Spotify? The company keeps customers coming back daily by delivering custom playlists based on a user's listening data. The strategy has resulted in Spotify turning tens of millions of listeners into paying subscribers. Mayur Gupta, Global VP, Growth & Marketing at Spotify will open Data Marketing Toronto with a keynote address on Nov. 20 describing how the Swedish company went from also-ran to industry leader. Now in its fifth year, Data Marketing Toronto brings together the most data-focused businesses in Canada and beyond for two days of learning and networking in downtown Toronto.