Opinion: how to use 'the cloud' to make travel easier - Travel Weekly

The travel industry is transforming with emerging technologies, new business models and changing consumer expectations. Travellers now have a wide range of options when it comes to planning their trips. While it might have once been common to visit your local travel agent to plan a trip after seeing a neighbour's vacation snaps, it's now more likely that vacation pictures on social media are leading someone to browse for a getaway online. People can perform their own search and use a travel-booking website to compare the vast amount of options available. In turn, travel suppliers and sellers must work hard to keep travellers engaged throughout their trip.