Giving to charity using your voice – how AI and bots could increase digital giving Charity Digital News

AI and bots will give donors a massive boost to their understanding and encourage them to donate even more according to the Charities Aid Foundation's think-tank. Almost everyone will have experienced artificial intelligence (AI) on the internet; either when using an automated chatbot linked to a website or via online ads, which use carefully crafted algorithms to target their potential customers. A recent article, entitled Is AI The Future Of Philanthropy Advice, explored the current and future use of AI by charities to help better deliver services and inform potential donors. The promise of being able to extend the reach of charities through more meaningful messaging whilst reducing the cost of delivery by offering automated advice and information, makes AI a very attractive project for charities to pursue. A notable example is Arthritis Research UK, who partnered with Microsoft to pilot an automated chatbot that offered web visitors personalised advice on arthritis.