Knowledge work has peaked. Experience workers are the new elite

The end of the 20th century was the moment of peak knowledge worker. The most valuable asset of a 21st-century institution, whether business or non-business, will be its knowledge workers and their productivity. But Drucker got it wrong. Two trends that were barely visible back then are reshaping the 21st century enterprise. Knowledge is still important, but today it has become a commodity. In the 21st century, value is shifting towards experiences and outcomes.