Shopify-owned Kit's artificial intelligence marketing bot now on Facebook Messenger

Virtual marketing assistant Kit CRM today announced the launch of its chatbot on Facebook Messenger. This will be its third platform and comes three months after Kit became one of the first companies to announce an integration with Facebook's conversational platform. Now, any of the more than 900 million monthly app users will be able to have access to a virtual employee right at their fingertips. The idea in bringing this marketing assistant to Facebook Messenger is to enable merchants without marketing support to more easily manage their online marketing promotions on Facebook and Instagram. This assistant offers a more user-friendly interface, instead of asking them to sort through ad-serving networks and interfaces.