What artificial intelligence means for the future of marketing: Deepak Pargaonkar, Salesforce

Digital transformation is no longer just jargon, but is in fact now the new norm that is being adopted by enterprises to thrive in the industry. Utilizing new age technologies like artificial intelligence has become imperative to provide enhanced customer experience. In an interview with DataQuest, Deepak Pargaonkar, vice president, solution engineering, Salesforce, talks about why marketers should adopt new age technologies, how artificial intelligence can boost productivity and hyper-personalization, and much more. Today's marketers face a whole different landscape than their predecessors. As connected customer experiences become standard in customers' minds, marketers are expanding beyond their traditional purviews, tactics, and toolkits to meet expectations.